3 Simple Steps to Choosing the Right Domain Name
- Sandy Andreopoulos
- Sep 19
- 4 min read
Updated: Oct 4
Starting a business is exciting — but picking the right domain name can make or break your online presence.
Ok you have a plan, idea, business and you want to share it with the world ?
At Website in a Wink we help Adelaide startups and small businesses choose, register and launch domain names that stick in people’s minds.
Below you’ll find three proven steps to make sure your domain name is memorable, brand-friendly and legally available.
Need help now? Let’s talk!
We will help you to stand out in the crowd !

We have loads of experience with small business inceptions & story telling and we would love to be a part of the creation of your baby.
Have your business name already let us add our creative twist & advise for successful and long lasting Business Domain & Branding.
Website in a Wink can create your Business Name, Business Domain and Brand for a cost as little as $100. A once of fee then it's all yours YES YOU OWN IT TO DO WHAT YOU WANT WITH IT !
To unleash our Business & Domain Naming creativity Let's Talk !
IMPORTANT
Read steps 1 & 2 first before registering Business Name or Domain Name!
How to Choosing the right Domain for your Business Name or Domain Name
Write down all your business ideas and your favourite business names or descriptive words you are thinking of choosing or maybe something you will use on your future marketing strategy.
Below are a few popular Business Name EXAMPLES you may be familiar with that have stood the test of time !
Step 1: Brainstorm & Shortlist Creative Names
Write down all your business ideas, favourite words or future marketing slogans. Use themes that endure, such as:
Nicknames: Macca’s
Family names: Haigh’s Chocolates
Colours: Red Bull
Shapes: Square
Food: Apple
Pop words: Shazam
Key phrases: Bank of South Australia
Trending topics: Instagram
Then cross off anything confusing or too close to competitors. Ask friends or customers for honest opinions. A unique name will help your brand story last 10–20 years or more.
Next, narrow down your list by crossing out the ones you don't think will work and get your friends, family and business acquaintenances to help they love to give an honest opinion.
Try to be unique when Choosing the right Domain Name for your Business Name and Domain Name it will help when you build your whole story and Business brand and choose a name to endure longevity, like will it still sound great after 10 or 20 years ?
Step 2: Check Business Name Availability
Before registering, make sure your chosen name is available:
Search the ASIC Business Name Register to see if it’s taken.
If available, register your name and ABN via the official Australian Government site.
This avoids infringing on other businesses and protects your brand from day one.

Select the 'check business name availability' enter your business name
(for this example I have used Doodoo Bags) funnily enough it is available!

Sometimes your business name may be too close to other business names and it will return 'unavailable' and there are a whole lot of other reasons you may not be able to register so best to check ASIC as you don't want to cut someone else's lunch or be disappointed.
However, if your lucky enough - like my example
Doodoo Bags it will show 'is currently available'. ✅
Now you can register your business name and ABN by following this helpful guide Register your business which is official and has been put together by the Australian Government.
Step 3: Register Your Domain Name
Your Domain Name is only an Online Address for your business website.
(The Domain name is just like a letterbox and the other name you may be familiar with is Website Hosting - this holds the Website Design, images and information and will come later and is just like your parcel of land where your House will sit with all it's content and images.)
A couple of popular longstanding Australian Domain Registrars to search and registar your Domain Name include:
Don’t wait too long — good names get snapped up fast. Expect to pay $18–$30 per year, less if you register for multiple years. Godaddy currently has Domain Names available for .06c for the 1st year what a bargain!
OR
Get your free 🌐 .com or .com.au domain with a Wix Premium Plan.
Talk to us today and we can setup your FREE .COM or .COM.AU and help you purchase a WIX premium plan - 1 year
Search for your chosen business name (be quick don't wait too long they get snapped up real quick) then Register your Domain name
The domain registration fee is around $18 - $30 per year depending on the company you choose to register with and it get's cheaper the more years you select.
Need Advice or Domain Registration Help?
We offer creative business and domain naming packages from just $100 — and you own the name outright. Ready to launch? Choose a Website Package or get in touch today.

