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  • Writer's pictureSandy Andreopoulos

Coming Soon Pages Building Anticipation

Building Anticipation: The Power of Coming Soon Pages for Small Businesses

Whether you're launching a new product, service, or website, the excitement and anticipation surrounding your venture can be just as crucial as the final reveal. This is where a "Coming Soon" page is your shinning star and offers small businesses a valuable tool for drumming up anticipation and engaging with their audience even before the big debut and going LIVE.

Setting the Stage

Picture this: You've poured your heart and soul into your new business idea and now your ready to launch your website and there is a lot to prepare. Your sitting by the phone waiting for sales. You know it's going to revolutionize the way your customers interact with your brand.

Get your message out with a Coming Soon Page while you wait for your Website Design
Coming Soon Web Page Design

How do you ensure your clients are just as excited about your new business website as you are?

How can you start selling when the Website is not even ready?

How do you get your message out quick?

Let Website in a Wink create a Coming Soon page for your digital curtain raiser and let's tease the hell out of your new potential Customers, who just can't wait to see more and find out what all the buzz and hype is about.

Crafting the Perfect Tease

A Coming Soon page isn't just about slapping a launch date on a blank screen. It's your chance to ignite curiosity, spark interest, and build a connection with your audience.

Here's how we can help !

1. Captivating Visuals:

Your Coming Soon page is like a sneak peek into your product, service or website. Website in a Wink can use eye-catching visuals that reflect your brand's identity and the essence of what's to come. Whether it's a sleek logo, a tantalizing product image, half a photo to let get them guessing or creating a captivating video loop, making sure it leaves a lasting impression that may even encourage them to save or bookmark your website for later.

2. Compelling Copy:

Words have power, especially when they're used to tease what's is Coming Soon. Just like telling your Valentine you have a Surprise coming - believe me they can't wait and it's all about building the anticipation and giving away small hints !

3. Countdowns and CTA:

Nothing fuels anticipation like a ticking clock. Incorporate a countdown timer to create a sense of urgency and encourage visitors to mark their calendars. Pair it with a clear call-to-action (CTA) prompting users to sign up for updates, ensuring they're the first in line when you launch your new website.

Website in a Wink - Coming Soon page for a client - Artificial Lawn Installers Adelaide - Lux Lawn Turf Solutions
Website in a Wink - Coming Soon page design

4. Engagement Opportunities:

Don't let the anticipation fizzle out – keep the hints and conversation going. Integrate social media buttons or a contact form to encourage visitors to spread the word and stay connected. Consider offering exclusive sneak peeks or behind-the-scenes content to reward early supporters.

Building Buzz and Momentum

A well-executed Coming Soon page isn't just a placeholder – it's a strategic tool for generating buzz and momentum. Here's how to maximize its impact:

1. Harnessing Social Media:

Share teasers, behind-the-scenes glimpses, and countdown reminders to keep your audience engaged share on your Social Media Channels and eager for more.

2. Collaborations and Partnerships:

Teaming up with influencers, industry leaders, or complementary businesses can extend your reach and lend credibility to your upcoming launch. Consider partnerships with the Famous brands that align with your brand values and target audience to maximize impact.

3. Email Marketing:

Your Coming Soon page isn't just about capturing attention – it's about building a valuable subscriber list. Use email marketing to nurture relationships with potential customers, providing them with exclusive updates and incentives to stay invested in your journey. We recommend the Wix Email Marketing Plan as an effective FREE Integrated Mailout Program ! Need more we can always upgrade your Website with more Email Marketing Plans & Apps.

4. Feedback Loop:

Your Coming Soon page is also an opportunity to gather valuable insights from your audience. Encourage visitors to share their thoughts, expectations, and suggestions, helping you fine-tune your offering and tailor your messaging to better resonate with their needs.

Website in a Wink can create a Coming Soon Page for customers to signup
Coming Soon Pages - Website in a Wink


In this fast-paced small business world, making a memorable impression is key to standing out from the crowd. A well-crafted Coming Soon page isn't just a placeholder – it's a strategic tool for building anticipation, engaging your audience, and laying the foundation for a successful launch. So, embrace the excitement, build curiosity, and get ready to make your mark on the world. Your journey is just beginning, and the best is yet to come.

Let's Talk about your Coming Soon Page Today and start the Buzz !

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